Sunday, May 20, 2007

One fine day during the Economics lecture sometime in February when some students
told the Prof. that we are not too knowledgeable about writing a Project Proposal
the Prof. joked that proposals are very common nowadays indicating that a very
famous proposal was made recently. I quickly recalled that it was an indication
of the Abhishek's proposal to Aish...So this was the talked about thing even in a
Macroeconomics class..And then I kept hearing about it till I came back home for
summmers...and saw while surfing the TV almost everyday that SRK, Rani has not
been invited and how preparations are going on...
The face of crazy Indian media was evident... A big fat Indian wedding....Two bollywood stars getting married....Full focus of media channels to increase their TRP.....And a time to
get free publicity....and some did encash that fully...right frm the mysterious model who slashed her wrists to the guy who chose to marry on the same day after 10 years of affair...And then finally there was a newsflash that some press photographers got hurt during a lathicharge by police & then a new drama by the media reporters started asking Big B to apologize..But
Hello..there were other issues which can be shown on the news..more important
things that concern the nation..

There is more to the country then cricket and bollywood...But cricket sells and
so is bollywood...Some 160 crores were lost by the cos. when India crashed out of
World cup...and there was huge disappointment...and now we see that the team
which lost to Bangladesh is in the limelite again before their tour of Bangladesh
as if they are going on a tour of Australia....Can't say whether Bangladesh rose
to Australia's status or India fell down to Bangladesh's status...but thats how
it goes.....

Strangely if one is intelligent enough he can easily identify the the type of
marketing media channels are doing nowadays...Some of them straight forward
target a specific news and keep covering it day in and day out..some keep showing
the same crime story ...and some the same political story while some keep
targetting Bollywood and hollywood....I don't need to know why Sachin could not
attend the practice session and when is Aish leaving for Honeymoon....But plz. tell
me when will the media become more constructive..??

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